BDaaS · Business Development as a Service

We run business
development for B2B
companies in MENA.

Strategy, outreach, partnerships, webinars, and pipeline management — delivered as a service. You get a senior BD team without building one in-house. Founded by Khaled Badr, CEO of KF Agency — the growth firm behind 200+ B2B clients across 20+ countries since 2013.

10,000+ leads generated for B2B clients in 2025 — without paid ads
60-day target to first qualified meetings
12+ clients served since mid-2025
KPI-driven · weekly reporting
12+ B2B clients served since mid-2025 · 10,000+ leads generated in 2025 — without paid ads
Meet the founder
Who We Are

Your outsourced business
development engine.

BDGL is a hybrid between a consulting firm and an operational BD unit. We integrate strategy and execution into one model — building predictable pipelines, generating qualified meetings, and driving measurable outcomes through a structured, KPI-driven approach.

We serve B2B companies, technology firms, consultancies, HR and education companies, manufacturers, and organizations entering new MENA sectors.

See our 4-step process
60 days
to first qualified meetings
100%
KPI-driven, weekly reporting
Khaled Badr
Founder of BDGL · Co-Founder & CEO, KF Agency

"Most B2B companies don't have a BD problem. They have a system problem. BDGL is the system — strategy and execution under one roof, with a team that operates like it's yours."

Cairo University · Computer Engineering. Growth operator since 2013. Built KF Agency from the ground up into a growth firm serving 200+ B2B companies across MENA, Europe, and the Americas. Spun BDGL out of KF's internal BD function in mid-2025 to formalize the system. 2,500+ hours training revenue operators.
200+
B2B clients across KF Agency
20+
countries operated in
150K+
leads generated to date
Since 2013
in B2B revenue operations
Connect on LinkedIn
What We Do

Five services that build a
complete BD function.

From ICP definition through event execution, every engagement is built around the same outcome — qualified meetings, predictable pipeline, real ROI.

01

Business Development Strategy

The blueprint. We define your ICP, segment your market, position against competitors, and write the messaging your team can run on.

  • ICP & market segmentation
  • Competitor & positioning analysis
  • Value proposition & messaging
  • Go-to-market BD roadmap
02

BDaaS Execution & Outreach

Hands-on operations. We build prospect lists, run multi-channel outreach, qualify leads, and book meetings with decision-makers.

  • Prospect research & list building
  • Email · LinkedIn · phone outreach
  • Lead qualification & first-touch
  • Pipeline management & reporting
03

Event-Based Business Development

We turn industry events into pipeline. Speaking slots, panel placements, pre/during/post BD plays, and our own client events.

  • Event & exhibition selection
  • Speaking opportunities & panels
  • Pre · live · post-event pipelines
  • Small & mid-size BD events
04

Webinar Business Development

End-to-end webinar programs as a structured demand channel. We plan, fill the room, follow up, and convert attendees into meetings.

  • Webinar planning & structure
  • Targeted attendee acquisition
  • Managed follow-up & conversion
  • Engagement & opportunity reporting
05

Market Penetration Support

For companies entering new local sectors or markets. Research-driven entry, partner identification, and outreach that creates traction fast.

  • Local sector entry strategies
  • Partner & distributor identification
  • Targeted outreach & first conversations
  • Early-traction pipeline build
+

Built around accountability.

Every engagement runs on a KPI-driven framework with weekly and monthly reviews. You always know what's in the pipeline, what's converting, and what's next.

Book a free consultation
Why BDGL Exists

Marketing alone doesn't close B2B deals.

Since 2022, business development has been a strategic priority inside KF Agency. Through structured outreach, partnership activation, event networking, and webinars, we acquired and served 200+ B2B clients across MENA, Europe, and the Americas. The pattern was hard to ignore: companies didn't need more marketing — they needed a real business development function.

By mid-2025, we formalized that system into BDGL — a dedicated business development team, separate from KF's marketing operation. Since launch, BDGL has supported 12+ B2B clients generating meetings, organizing executive webinars, mapping strategic events, activating partnerships, and landing new opportunities. 10,000+ leads in 2025 alone — without paid ads.

Book a free consultation
Founder track
200+
B2B clients via KF Agency
Geographic reach
20+
countries operated in
Performance
6+ ROAS
sustained over 12 months
Pipeline volume
150K+
leads generated to date
Industries served
HR · Finance · Education · IoT · SaaS · Travel · Online Education · Medical · Food · AI · Home Services · Consulting · Manufacturing
Real Work · Real Pipeline

8+ partnerships activated,
across 5 sectors and 2 markets.

These are the sectors and channels BDGL activates for B2B clients — partnership outreach, qualified-meeting booking, and cross-border market entry. 10,000+ leads generated for clients in 2025 — without paid ads.
Consulting
Strategy partners
Technology
SaaS & IT
Education
EdTech & universities
Legal & Tax
Professional services
HR & People
Talent & ops
MENA Markets
EG · KSA · GCC
Reference partner spotlight
Cross-border referral structure, executed
BDGL closed a referral partnership between a Cairo-based marketing client and a Saudi advisory firm specializing in market entry and FDI. Real commission structure, real lead flow — the kind of cross-border BD play we run for B2B clients across MENA.
How We Work

A four-step process built for compounding outcomes.

Every engagement follows the same arc — from ICP discovery to pipeline optimization — so the work compounds week over week.

01

Discover

We map your ICP, value prop, and revenue goals. Diagnose the funnel as it stands and identify the first wins.

02

Design

We build the BD strategy, the outreach playbook, the partner kit, and the messaging your team will run on.

03

Deploy

We execute outreach, run webinars and events, qualify leads, and book the meetings with decision-makers.

04

Optimize

We report weekly, refine the playbook, and scale what's working. The pipeline gets more predictable every month.

The 3-Month Roadmap

In 3 months — here's exactly what BDGL delivers.

Every engagement runs on the same 4-vertical structure. Concrete output, not vague promises. Project-based, measurable, KPI-tracked.

Vertical 01

Executive Outreach

Target definition, database building, multi-channel outreach, qualification, meeting consolidation.

1,000outreach messages
10–25qualified meetings
Vertical 02

Strategic Partnerships

Partnership criteria, market mapping, alignment meetings, MOU structuring, formal activation.

300partnership contacts
6+signed MOUs
Vertical 03

Strategic Event Exposure

Industry event research, shortlisting, participation planning, lead capture, follow-up mapping.

15curated industry events
100%structured participation
Vertical 04

Authority & Webinar Activation

Webinar topic positioning, executive targeting, marketing promotion, post-webinar follow-up, content repurposing.

500executive invitations
50–150registrations
Project-based, measurable, KPI-tracked.
Every output above is committed in writing before the engagement starts.
Book a free consultation
The case for BDaaS

Why companies outsource
business development.

The B2B sales & marketing outsourcing market is on track from $105B in 2024 to $216B by 2033. Why? Because hiring a BD function in-house is slow, expensive, and risky. BDaaS solves all three.

Speed
Weeks, not months.
  • In-house BD ramp: 6–9 months
  • BDaaS launch: 2–4 weeks
  • Trained operators, day one
  • Proven playbooks & tech stack
Cost
40–60% lower spend.
  • No salaries, benefits, ramp loss
  • No tooling subscriptions to build
  • Same or better lead volume
  • Scale up or down on demand
Specialization
Senior operators, day one.
  • BD is its own craft, not "sales"
  • Channel-specific expertise
  • MENA-specific market knowledge
  • Cross-industry pattern library
Hybrid model
Plug into your team.
  • 53% of tech firms run hybrid BD
  • We handle new segments & markets
  • Your team owns strategic accounts
  • Full reporting + handoff protocols
Origin & Portfolio

Born inside KF Agency.
Now serving a B2B portfolio.

BDGL didn't start on a slide deck. The system was built and refined over three years inside KF Agency, then spun out as a dedicated entity in mid-2025. It's been running ever since.

The origin client
KF Agency
The growth firm where BDGL was built. KF served 200+ B2B clients across 20+ countries between 2013 and the BDGL spinout — and remains BDGL's anchor client today, running partnership outreach and lead qualification at scale.
What BDGL runs for KF: Daily LinkedIn outreach (30+ targeted contacts per day) Partnership MOU pipeline across consulting, tech, legal, education, HR sectors University partnership programs with MENA institutions Cross-border partner activation across Saudi Arabia & the GCC
The portfolio in motion
12+ B2B clients served
Since launch in mid-2025, BDGL has supported 12+ companies in generating qualified meetings, organizing executive webinars, mapping strategic events, activating partnerships, and landing new opportunities across MENA.
10,000+
leads generated for clients in 2025 — without paid ads
8+
partnership MOUs activated across 5 sectors
Multi-month
webinar programs running for clients
EG · KSA
active markets · expanding across the GCC
Frequently Asked

Common questions, answered.

What does BDGL actually do?

BDGL is an outsourced business development department for B2B companies. We run the strategy, the outreach, the partnership pipeline, the events, and the webinars — all under one KPI framework. You get a senior BD team without hiring one. The system was built and refined inside KF Agency over 3+ years before being formalized as BDGL in mid-2025.

What is the BDaaS model?

BDaaS — Business Development as a Service. You outsource the entire BD function to BDGL on a service contract. We integrate strategy and execution in one engagement, with weekly reporting and full transparency.

Who is BDGL for?

B2B companies, technology firms, consultancies, HR and education companies, manufacturers, and organizations entering new MENA sectors or markets. We're focused on companies where qualified meetings with decision-makers — not impressions — are the metric.

How quickly do we see results?

Most engagements kick off within two weeks of the discovery call. The first qualified meetings typically land inside the first 60 days. Pipeline becomes predictable from month three onward.

How do you ensure accountability?

Every engagement runs on a written KPI framework — outreach volume, qualified meeting count, pipeline value, conversion rate. You get a weekly report and a monthly review. No black box.

What happens on the free consultation call?

It's a 30-minute call. We map your ICP, your existing funnel, and the gap between where you are and where you want to be. No slides. No pitch. By the end, you'll know whether BDaaS is the right fit — and if so, what an engagement would look like for your business.